Popcorn, Pricing, and the Decoy Effect - Expires at Midnight
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Learn how strategically selected choices can dramatically change decisions made by users. The key is comparison.
The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou
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Popcorn Pricing : The science and psychology of cross-selling.
Here is what a bag of popcorn can teach us about product pricing
