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If the majority of Americans are plus sized, why do retailers not

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Answer (1 of 8): The manufacturers have monkeyed with the sizes to fool women. New York fashion considers a woman who is a size 12 to be plus-sized, when, in fact, that is a normal and average size. A woman who wears a 12 is NOT fat, but they are told that they are. Since the measurements are lar

What happened to plus-size?

Retailers Aren't Selling to Plus-Size Women

Why don't most clothing stores make clothes for large people? - Quora

Why are there so few plus-size clothing retailers? - Quora

Why are there so few plus-size clothing retailers? - Quora

Why are there so few plus-size clothing retailers? - Quora

If the American population is getting larger, why aren't there more plus-size options for women? Torrid is about the only fashion-forward brand left and the selection at department stores is abysmal. - Quora

More women wear plus sizes but fashion retailers aren't meeting demand – The Denver Post

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The $20-billion plus-size fashion market is a missed opportunity