The most engaged fitness, health app users: sports-loving mothers
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The most frequent user of health and fitness apps for iPhones are mostly mothers between the ages of 25 and 54 who are sports fans and who generally lead healthy lifestyles, according to a recent study that tracked 6,800 health and fitness apps and about 100,000 people who used them. "In 2013 while the overall mobile app industry grew 115 percent in terms of average daily usage, the health and fitness category only grew 49 percent," Simon Khalaf, the president and CEO of app analytics company Flurry wrote in a blog post. "This appears to be changing rapidly in 2014.
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