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• The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

The Decoy Effect: How does the option of the medium popcorn tempt you into buying the large one?, by Daphne Drosou

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Let’s consider a situation: You go to the movies and you are lining up to buy some popcorn. You can buy a small popcorn for 3€ or a large one for 5€. On the one hand, you want a decent amount of…

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