Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”

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Adi Patel and his twin brother Abhi have closed $2 million CAD to “disrupt the status quo” in B2B software sales with Toronto-based startup Lancey.

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Adi Patel on LinkedIn: Led by former Ada employees, Lancey secures $2 million to let B2B software…

Lancey: Behavioural product experimentation platform